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McDonald's Finesses Food Shots

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The most involved photo shoot I've been involved in to date was for a popular candy bar. By the time I got to the shoot, the crew had been working for several hours under the direction of an acclaimed food photographer and our art director. On a table were two foot-long candy bar models that had been carefully fabricated out of plastic to make sure they matched the "hero" (or hand-made to be perfect) candy bars we had been provided by the manufacturer. In the case of this product, the "decoration" or wavy pattern on the top had a specific design and the chocolate was without blemishes (like the air holes that occur during the normal manufacturing process).

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